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The Public Relations Specialist (PRS) designation program is a 5 month 100% online training and certification program which provides public relations strategies, planning, best practices, lessons and tools to online participants.
Program Details & Resources:
- Certification Registration Number: 40223
- Syllabus: PRS-Syllabus-CRN-40223
- Study Guide: 28 Page study guide avialable upon registration
- Multimedia: Video screen captures and expert audio tutorials available
The Public Relations Specialist (PRS) PRogram was created by successful public relations and internet marketing professionals to help other professionals increase their credibility and specialized knowledge within the space that may be immediately applied to corporations or fast growing small businesses.
The PRS Program Consists of 5 Learning Modules:
- Introduction to Public Relations
- Public Relations Strategies and Tactics
- Public Relations Writing
- Social Media, the Internet, and PR
- Branding
This training and certification program will show you:
- How to quickly improve your media relations and successful industry communications with the appropriate tone and structure
- Why public relations has become more complex over the last 7 years and how that is forcing leading firms to transform their approach to Public Relations
- How to leverage technology to utilize opportunities to directly connect with your tech-savvy consumers and clients on multiple platforms
- How to structure effective PR materials such as press releases, media kits, and pitches
- How to be responsive and conscientious of consumer inquiries and concerns, helping improve client loyalty and identify opportunities
- How to implement a proven Strategic Public Relations Plan for your business or client
- Why Social Media Must be an Integral Part of a Successful Plan, and how exactly it should be leveraged to manage your online presence
- How to get your customers and others to provide you feedback, opinions and product insights for free
- How to create an authority position for your firm in the industry which will bring continuous warm leads to your website and team
Ashley Wirthlin, Public Relations Trainer
 Ashley Wirthlin is the lead author and editor on PublicRelationsBlogger.com, one of the most cited and well respected public relations blogs on the internet. Ashley joined the G.T.C. Institute in 2009 and has helped develop both our Public Relations Specialist (PRS) and Business Development Specialist (BDS) Programs. While creating the Public Relations Specialist (PRS) Program she worked with dozens of PR experts and firms. Ashley has recorded five interviews with PR experts and included their advice and insights within this training program. Ashley's background is in public relations, event management, and marketing with a degree in Business Administration from the University of Portland.
Benefits of the PRS Program:
- Speak the PR Language - Earning the CHP Designation assures that you can attend conferences, interviews and other networking events while being able to contribute to conversations and understand discussions about current events or trends within the industry. Our program will help you to understand the terms and implement the tactics and tools of leading PR professionals.
- Advance your business or career by raising your level of public relations knowledge and increasing your ability to work quickly and effectively. Specialized knowledge is valuable and an asset in our knowledge economy and mastering PR Strategy allows you to work more efficiently than your competitors.
- Exclusive Access to tools and multimedia training resources found online within the PRS Certification Program
- Add the PRS Designation to your resume, assuring employers that you are dedicated to working in the industry, passionate about learning more about and able to work more efficiently after being promoted or hired.
- Gain valuable insight into PR tactics that you can implement now without the need of a costly PR agency
PR Certification Process
Participants May Include:
- Those interested in furthering his/her education and knowledge in business
- Business owners looking to improve their company’s PR
- Marketing professionals who want to better understand public relations to be better involved in the PR efforts
- Students looking to work in the PR industry
- Seasoned professionals looking to enter the public relations industry
- New business professionals who have just taken a position as part of a PR team
- PR professionals looking to improve their PR knowledge and leverage the changes the PR industry has experienced in the past 10 years
- Public Relations Consultants
- Marketing Directors
- Business Managers responsible for Business Development, Marketing, PR and/or Branding
This PR certification program is delivered through online lecture videos, an audio prorgram, a workbook, and step-by-step screen capture tutorials.
 While our program does not require any previous degree or years of work experience it is the #1 most challenging public relations certification program that is available, and that is how employers know that if someone holds this program designation that they have invested their time in learning about public relations best practices.
 To register for this program now please click here.
Content Tags: Public Relations Certification Program, Online Public Relations Training, Public Relations Certificate, Certificate in PR, PR Certification, Public Relations Training Program, Public Relations Certification Program
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