Public Relations Certification | CRN# 40223

CRN# 40221

The Certified Public Relations Specialist (CPRS) program was created by successful public relations and internet marketing professionals to help other professionals. The PRS will help to increase credibility and specialized knowledge in PR that can be immediately applied to corporations and fast-growing small businesses.

"As a freelance writer, I wanted to add a public relations component to my business. I chose Businesstraining.com to pursue my training in this area because of their convenient online certification program. Completing the requirements for the Public Relations Specialist (PRS) credential has been extremely beneficial. In fact, I began to incorporate the concepts that I was learning about long before I completed the program.”

- David Jensen Freelance Writer & PRS Graduate, 2011

 

CPRS Program Information: This online public relations training program allows participants to earn a certificate in public relations by fulfilling the course requirements and receiving a passing grade on the online examination and strategic project.

• Downloads: CPRS Syllabus | CPRS Study Guide
• Instructional Videos: 50 Instructional Videos (4-12 Minutes Each) (Example Video)
• Audio Expert Interviews: 8 Audio Interviews with Public Relations Experts (Example Audio)

To receive information on this program please type in your first name and email below:

The Certified Public Relations Specialist (CPRS) Program was created by successful public relations and internet marketing professionals to help other professionals increase their credibility and specialized knowledge within the space that may be immediately applied to corporations or fast growing small businesses.

Add The Certified Public Relations Specialist (CPRS) Program to Your Resume Immediately: As soon as you register you can list on your resume that you are a candidate within the Certified Public Relations Specialist (CPRS) program, and once you graduate you can add the following lines to your resume under your Education or Academics section:

• Completed challenging public relations training and certification program which required a strategic project and covered public relations fundamentals, advanced strategies, press release writing, social media management, and general industry best practices.
• Obtained a ___% on the two-hour comprehensive examination on public relations which included 80 multiple choice questions and two essay questions.

The PRS Program Consists of 5 Learning Modules:

1. Introduction to Public Relations
2. Public Relations Strategies and Tactics
3. Public Relations Writing
4. Social Media, the Internet, and PR
5. Branding

This training and certification program will show you:

• How to quickly improve your media relations and implement successful industry communications with the appropriate tone and structure.
• Why public relations has become more complex over the last 7 years and how that is forcing leading firms to transform their approach to Public Relations.
• How to leverage technology to utilize opportunities to directly connect with your tech-savvy consumers and clients on multiple platforms.
• How to structure effective PR materials such as press releases, media kits, and pitches.
• How to be responsive and conscientious of consumer inquiries and concerns, helping improve client loyalty and identify opportunities.
• How to implement a proven Strategic Public Relations Plan for your business or client.
• Why Social Media Must be an Integral Part of a Successful Plan, and how exactly it should be leveraged to manage your online presence.
• How to get your customers and others to provide you feedback, opinions and product insights for free.
• How to create an authority position for your firm in the industry which will bring continuous warm leads to your website and team.

Ashley Wirthlin, Public Relations Trainer

Ashley Wirthlin is the lead author and editor on PublicRelationsBlogger.com, one of the most cited and well respected public relations blogs on the internet. Ashley joined the G.T.C. Institute in 2009 and has helped develop both our Certified Public Relations Specialist (CPRS) and Certified Business Development Specialist (BDS) Programs. While creating the Certified Public Relations Specialist (CPRS) Program she worked with dozens of PR experts and firms.

Ashley has recorded five interviews with PR experts and included their advice and insights within this training program. Ashley's background is in public relations, event management, and marketing with a degree in Marketing and Management from the University of Portland.

Sample Expert Audio Interview: The following is a sample of the great expert audio interviews included within this public relations certification and training program.

Jason Aiken, CEO of 99 Designs: Jason is a business manager and business development officer for 99 Designs, a leading marketplace for crowd sourced graphic design. His company has managed to be mentioned within 100's of publications and countless websites and we interviewed him to capture some of their best practices for you to employ at your company. Jason is very well known, has become an expert at geting his company mentioned in the press and we were fortunate to complete this expert audio interview with him. (Download in Mp3 Format)

Sample Video Module: Here is an example video from this public relations training program. After joining the program you will gain access to over 50 total video modules on public relations best practices.

Video Sample: Components of a Public Relations Campaign (Download in Mp4 Format)

Benefits of the PRS Program:

• Speak the PR Language - Earning the CPRS Designation assures that you can attend conferences, interviews and other networking events while being able to contribute to conversations and understand discussions about current events or trends within the industry.  Our program will help you to understand the terms and implement the tactics and tools of leading PR professionals. 
• Add the CPRS Designation to your resume, assuring employers that you are dedicated to working in the industry, passionate about learning more about public relations and able to work more efficiently after being promoted or hired.
• Advance your business or career by raising your level of public relations knowledge and increasing your ability to work quickly and effectively. Specialized knowledge is valuable and an asset in our knowledge economy and mastering PR Strategy allows you to work more efficiently than your competitors.
• Lifetime Access to tools and multimedia training resources found online within the CPRS Certification Program.

CPRS Certification Process

Participants May Include:

• Business owners looking to improve their company’s PR
• Marketing professionals who want to better understand public relations to be better involved in the PR efforts
• Graduate students or students looking for continued education on public relations
• Seasoned professionals looking to enter the public relations industry
• New business professionals who have just taken a position as part of a PR team
• PR professionals looking to improve their PR knowledge and leverage the changes the PR industry has experienced in the past 10 years
• Public relations consultants, or marketing managers
• Business Managers responsible for Business Development, Marketing, PR and/or Branding

BusinessTraining.com is operated by the Global Training & Certification Institute, LLC or the G.T.C. Institute, LLC. We have trained and certified well over 3,000 participants and our platform provides the #1 most practical, challenging and globally relevant certification platform.

This self-paced public relations certification program is delivered through online lecture videos, an audio program, a workbook, and step-by-step screen capture tutorials. Many participants complete this program along with some of our other programs from our marketing department including sales, copywriting (persuasive writing), business development, or internet marketing.

This program is not easy to complete, and will require an investment of your time. We have built this program to be one of the more challenging public relations certification program available. This is how employers know that those that hold this program designation have invested their time in learning and applying public relations best practices.

Guaranteed Value: We are so confident that you will greatly benefit from our career coaching, practical training modules, and resume improvement from completing our programs that we offer a 100% money back refund policy. If you change your mind about completing our programs for any reason at all within the first 7 weeks after registering just email us and you will get your full money back in 1 business day. Give us a test drive by registering today and you will see why over 3,000 participants like you have completed our training programs.

Tuition: Tuition for our programs is as follows:

• 1 Program Tuition Cost: $1,450
• 2 Program Tuition Cost: $1,950
• 3 Program Tuition Cost: $2,350
• 4 Program tuition Cost: $2,650
• 5 Program Tuition Cost: $2,750 (Highest Value)

There are no hidden fees, and everything but the required readings are covered by this single tuition payment, which is less expensive than a single University course. This tuition investment in your team or self covers:

Lifetime access to program resources Instructional video modules Expert audio interviews Career coaching help Resume template feedback service Practice examination in Excel The online examination and grading Certificate of completion (seen right)

Limitations: The number of approved registrations is limited and applications are accepted on a first come, first serve basis. Our programs are built as professional self-improvement certification and training programs, and we reserve the right to deny applications.

To register now using the registration form below, select the number of programs you would like to register for and specify the programs you would like to take in the Program Selection section of the registration form. After completing this form you will be taken to our credit card processing form where tuition is due. After registering you will be sent a welcome packet in the mail and a welcome email. Confirmation of your registration will also be sent via email in just one business day.

Registration Trouble? If you have trouble using our online credit card checkout process please use our Mail-in Check or Fax Credit Card Payment Forms and note that we also accept Paypal, Bank Drafts, Checks, Wire Transfers, and Western Union as well.

Subscription Payment Options: We have created a subscription payment solution for participants who do not want to pay the full tuition amount upfront. Each payment plan requires an upfront payment of $297 followed by monthly payments of $233 made through your credit card used while registering for the subscription plan. We currently offer payment plans for 1 Program, 2 Programs, 3 Programs, 4 Programs, and 5 Program packages. The 3-5 program packages are where you get the most for your money.

Need-Based Scholarship: We provide up to 100 scholarships a year to BusinessTraining.com students. Submit your application for a tuition scholarship here.

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